We are pleased to announce that emerchantpay has integrated Visa Instalments Solution (VIS) into its payment platform, as part of its ongoing collaboration with Visa, a world leader in digital payments.
As consumer expectations continue to evolve, flexibility has become a defining factor in the payment experience. By introducing Visa Instalments, emerchantpay supports merchants in delivering seamless, secure and convenient payment journeys that align with changing customer preferences.
Eligible UK cardholders can now divide the cost of qualifying purchases into smaller, equal payments using their existing Visa credit or debit card issued by participating financial institutions. The solution operates within the cardholder’s pre-approved credit line, with real-time eligibility checks performed at checkout. Customers can instantly view and select available instalment plans, creating a smooth, fully embedded payment experience that reduces friction and encourages completion.
Why flexible payments matter
Consumer demand for flexible payment options is growing rapidly. Research from The Payments Association shows that 40% of cart abandonment is linked to a lack of payment options, behind only high fees and failed transactions. UK Finance data also reveals that 25% of UK adults used deferred or instalment payments in 2024, nearly double the 14% reported the previous year. The BNPL market in the UK alone is valued at GBP 28 billion, showing the scale of opportunity for merchants adapting to evolving payment preferences.
Jon Horddal, Chief Product Officer at emerchantpay, says:
"Consumers are looking for choice, flexibility and security when shopping online. Integrating Visa Instalments allows merchants to meet these expectations with a seamless, convenient checkout experience, helping to reduce cart abandonment and boost conversions."
Mark Wilcocks, VP Product & Solution UK & Ireland at Visa, adds:
“As consumer demand for instalment payment options continues to rise, particularly for high-ticket items, merchants need to ensure they are offering the right solutions to offer seamless payment and secure checkout experiences. emerchantpay launching Visa Instalments will help more merchants offer a simple and consistent way for eligible cardholders to access instalment options at checkout.”
By embedding flexible payment options directly into the checkout experience, emerchantpay enables merchants to respond to evolving consumer expectations while benefiting from global acquiring capabilities, advanced fraud management and performance optimisation tools. Visa Instalments allows UK merchants to deliver faster, smarter and safer payments, providing both immediate commercial benefits and opportunities for long term growth.
Offer Visa Instalments with emerchantpay
emerchantpay helps businesses of all sizes across travel, eCommerce, retail and financial services to simplify payments and optimise performance. Our platform offers global and local payment methods, advanced fraud protection and seamless integration, enabling merchants to design smooth, engaging checkout experiences for their customers.
Contact us to learn more about Visa Instalments.