Every year on August 1st, World Fintech Day gives us a chance to reflect on how financial technology is transforming the way we pay, bank and do business. From streamlining everyday transactions to enabling global commerce, fintech remains one of the most influential drivers of change in the digital economy.
At emerchantpay, we are deeply committed to delivering reliable, secure and scalable solutions for businesses and consumers alike. As fintech continues to evolve, so too must the way we design seamless and inclusive payment experiences. On this World Fintech Day, our leadership team shares perspectives on where the industry is heading, from regulation and operational resilience to product innovation and fraud prevention.
Alexander Berrai, Deputy Chief Executive Officer
"Payments are defining the pace of global commerce. Globally, over 30,000 fintech companies are pushing the boundaries of how we pay, bank and do business; some with brilliant ideas, others with buzzwords, but all contributing to a sector projected to reach USD 644 billion by 2029. That kind of scale and a 25% compound annual growth rate doesn’t happen by accident. What’s driving it? Shifting consumer expectations. People want payments that are instant, invisible and reliable, ideally all three. For merchants, fintech is no longer a ‘nice-to-have’ backend solution. It’s a front-line growth driver. Whether it’s embedded payments, one-click checkouts, or smart routing behind the scenes, digital finance is where innovation turns into revenue. And it’s moving fast, because customers are."
George Ralchev, Group Head of Risk
"Risk management has become a growth catalyst.With digital payments expected to hit over USD 20 trillion in transaction volume by 2025, managing risk underpins every purchase and decision our merchants make. At emerchantpay, we see risk management and fraud prevention not just as a control mechanism but as a growth catalyst. By anticipating threats early and stopping fraud in its tracks, we help our clients scale with confidence in every payment they process. Fintech is a fast-moving world and resilience is a foundational value."
Svetoslav Todorov, Managing Director
"Fintech is about building bridges to opportunity.More than 80% of the global population is expected to use at least one fintech product by 2025, meaning that user adoption is rising. As a fintech company, we strive to be a partner who understands our merchants’ and partners’ industry, their expansion plans and their ambitions. The success behind every fintech lies in how it connects those dots for its customers."
Jon Horddal, Group Chief Product Officer
"Product innovation must prioritise merchant reality. Innovation in fintech is driven by collaboration and customer centric design. Across generations, payment preferences may vary, but the fundamentals of simplicity, trust and security remain constant. Whether it’s account-to-account payments offering direct, reliable transfers or digital wallets providing swift convenience, our job is to make payments work reliably at scale and without friction. World Fintech Day is a reminder that technology should empower. True innovation solves problems and feels effortless."
Yanitsa Georgieva, Head of Legal & Compliance
"Behind every strong fintech is a sharp legal strategy.Technology is advancing at an unprecedented rate, often outpacing the ability of lawmakers to update the regulatory framework accordingly. At emerchantpay, we recognise this challenge and take a proactive approach, grounding our work in core values that offer stability in a rapidly changing landscape. Our values shape our policies and internal processes, helping to ensure the continued security and integrity of the payment ecosystem. Above all, we are committed to protecting our customers while promoting innovation in a compliant and responsible way."
Krasimir Stamatov, Head of Operations, Acquiring
"Acquiring is a strategic lever for businesses globally and locally." There’s been a mindset shift in the last few years. Acquiring is a competitive advantage. Merchants are increasingly looking to their payment partners not just for processing, but for strategic value. We align acquiring strategy with business goals, from optimising acceptance rates, managing cross-border complexity, to advising on everything from compliance with payments regulations to transaction cost efficiency. One thing is clear: a fintech partnership doesn’t stop at transaction processing but, rather, drives performance."
Looking ahead
As fintech continues to evolve, the focus is shifting from what is possible to what is practical. The challenge now is to apply innovation in ways that are secure, scalable and meaningful for businesses and consumers alike.
At emerchantpay, we believe payments should do more than just work. They should build trust, create value and support long-term merchant growth. This World Fintech Day, we’re celebrating our commitment to being a dependable partner, one that helps businesses thrive in a rapidly changing digital economy.