This week, NeoSurf is the next emerchantpay-integrated
alternative payment method (APM) we look at. Sizeable market opportunities and customer reach are just two of the ways you can benefit from its services as a merchant. Read on to discover the full picture of what’s in it for you.
What is NeoSurf?
Operating since 2004, NeoSurf has grown into a reliable and reputable prepaid card service. This prepaid card method is available in hundreds of thousands of stores worldwide, spread across dozens of countries.
Which markets does NeoSurf serve?
NeoSurf serves over 40 countries worldwide, many of which are integrated with emerchantpay. Some of its notable markets include Canada and Australia, in addition to multiple African markets such as Senegal and the Ivory Coast.
How big is NeoSurf’s market penetration?
NeoSurf is available in over 100,000 stores across the globe. Moreover, hundreds of merchants in various markets allow customers to pay via this method. These include major brands across gaming and other forms of entertainment.
How popular is NeoSurf?
At the moment, the APM is used by more than 350,000 customers. As well as this, over 20,000 gaming websites allow players to deposit using the service.
What are the opportunities that partnering with NeoSurf can provide?
According to
Edgar Dunn, markets where prepaid card growth is healthy include Africa and North America. The Canadian market, for example, enjoyed growth of 92% between 2012 and 2017. Taking this trend into consideration, it makes sense for merchants to offer prepaid cards – such as NeoSurf – to customers in these territories.
In markets where card penetration is low, NeoSurf is a useful APM. This is because it allows merchants to reach customers that they otherwise would have been unable to. This is the case in Africa, for example. Despite the growth in financial services offered across the continent’s sub-Saharan areas since 2011 (according to research by
World Findex Bank), most of the population still doesn’t have access to such services.
In this part of the world, Gross Domestic Product (GDP) is increasing. For example, the Ivory Coast is projected to grow at a steady rate of 7.5% – as reported in a study by
the World Bank. As these markets become wealthier, individuals will have more disposable income to spend online.
NeoSurf card and other prepaid card methods will therefore continue to be important.
You can check our other Alternative Payment Methods articles and read more about Astropay card and Trustly